New Sony Camera Sets Bar a Little Higher for Non-SLR Class Camera's

The knock on most digital camera's has always been that the sensors were not large enough to offer a true and accurate depiction of the subject without losing quality to noise and forcing the user into a more difficult lighting setup than with a similar film camera. Sony has addressed this by developing an APS (Advanced Photo System) style 10.3 Megapixel CMOS sensor that uses far less power (70% to be exact)than their previous setups and is 12 times the size of a typical digital camera sensor. This allows them to offer a very un-SLR like live preview on the 2.0 inch LCD screen while still getting about 500 shots per charge on the battery. They have combined all of this with a non-interchangeable Carl Zeiss® Vario-Sonnar® 5X Optical zoom lens with T* (T-star) coatings. All this will reportedly retail for under $1000.00 in November. Check out DPReview.com's exclusive preview here and Sony's own release here.